The complete branding system for small businesses

Your brand isn’t weak. It’s undefined.

Most owners don’t need a new logo. They need a brand core that makes every post, email, and offer easier to say yes to. That’s what this system gives you — in one weekend.

Nine assets · 6-day email course · instant access · 14-day guarantee

  • Nine assets
  • One weekend
  • Yours forever
Brand That Sells complete branding system cover
Book · 2 guides · 2 checklists · 6-day course · audio

The real problem

The market does not have a product problem. It has a clarity problem.

People see around 10,000 brand messages a day. 64% of consumers choose brands primarily because of shared values. People form a first impression in about 50 milliseconds. Meanwhile most owners are running a great business with a brand that was never defined — so every post, email, and offer starts from scratch, and nothing compounds.

Your logo is not your brand

A logo is one touchpoint. A brand is the shortcut people use to decide whether they trust you.

Your message changes every time

No core means no filter. Every email, post, and sales page is a fresh guess at who you are and why you matter.

Your best channels get no credit

Attention without a defined brand is rented. With one, it compounds into a moat.

What’s inside

What’s inside

Nine assets that take you from scattered marketing to a brand that pulls people in, builds trust, and closes. Start with the map, then work the order.

01

The core book

Build a Brand That Sells — 55 pages, 6 chapters: core, look, audience, channels, trust, growth.

02

The Core Brand Canvas

Your brand’s DNA on one page: mission, purpose, values, positioning.

03

The Core-to-Micro Method

How one sharp brand idea becomes content, offers, and sales pages that convert.

04

6-day email mini-course

One lesson a day, one action step every time. Read it in the morning, do it before lunch.

05

Two audit checklists

Brand Foundation (20-minute audit) and Brand Consistency (touchpoint scoring).

06

The Identity Advantage

Five audio episodes for the days you would rather listen than read.

07

Power Up Your Brand Toolstack

60+ frameworks and tools, each with the job it does and when to use it.

08

150+ brand prompts

Positioning, voice, offers, emails, and content — copy, paste, edit.

09

Audio + workbook files

Every asset as a download, plus the prompts in a working file you can keep.

The mini-course

Six days, six moves

The mini-course is the spine of the system. One email a day, each ending in a specific action — not theory.

Day 1

Your brand as an asset

What your brand is really doing while you sleep.

Day 2

The core

Mission, purpose, values, positioning.

Day 3

Look and sound the part

Visual identity and verbal identity that match.

Day 4

Find your audience

Get specific enough that your marketing gets easier.

Day 5

Show up where it counts

Three channels, three jobs, no burnout.

Day 6

Trust to transactions

Turn the trust you built into revenue.

Who it’s for

Built for owners who are done guessing.

  • You run a real business and want the brand to work harder.
  • You are mid-launch, stalled, or starting from scratch.
  • You can give 30–60 focused minutes a day for six days.
  • You want a system you can point a team at, not a mood board.

Who it’s not for

This is not for you if…

  • You want a logo and nothing else.
  • You want guaranteed rankings, viral posts, or overnight revenue.
  • You are not willing to fill in the exercises.
  • You need someone to run your marketing for you.

Launch price

Get the complete Brand That Sells system for $97.

The individual parts of this system sell for $197. You get the whole thing — book, both guides, both checklists, the 6-day course, the audio series, the toolstack, and the prompt pack — for $97. One time. Yours forever.

  • The complete 55-page core book
  • 2 implementation guides (Core Brand Canvas, Core-to-Micro Method)
  • 2 audit checklists (Brand Foundation, Brand Consistency)
  • 6-day email mini-course (7 emails, one action step a day)
  • 5-part audio series: The Identity Advantage
  • Power Up Your Brand Toolstack (60+ tools)
  • Strategic Brand Building Prompt Pack (150+ prompts)
  • Instant access by email + 14-day money-back guarantee

$97 $197

One-time payment. No subscription.

Get the complete system — $97

Secure checkout. Instant access by email.

14-day money-back guarantee

William Worthy

Your instructor

Built by William Worthy

I build practical systems for small businesses — websites, funnels, and automation that turn attention into revenue. I have spent the last several years doing the unglamorous part of branding with owners who could not afford an agency: find the core, write it down, make it consistent, and connect it to an offer that sells.

This system is the version of that work I would hand a business owner on day one, packaged so you can finish the foundations in a week and run the rest on autopilot.

Connect with me

Questions

Before you join

How is it delivered?

Instantly by email. Every asset is a download link, and the 6-day course arrives one email a day starting right away.

How long does it take?

The course is designed for 30–60 minutes a day for six days. The book is 55 pages; the checklists take 20 minutes each.

Is this for a service business or a product business?

Both. The core work — positioning, voice, trust, offer — is the same. The examples come from service businesses, creator brands, and online products.

Do I need a designer?

No. The Canvas and positioning statement are the part that needs a brain, not a designer. The toolstack includes where to get the visual work done cheaply.

What if it is not for me?

Email me within 14 days of purchase for a full refund. No forms, no friction, no questions asked.

Do I get lifetime access?

Yes. Download everything and keep it. If I update an asset later, you get the new version.

Is there a payment plan?

Not for this one — it is a single payment so there is nothing to remember or cancel. Ask me about the Brand Intensive if you want it done with you.

Your brand should be the reason they buy, not the reason they hesitate.

Six days from now you can have a brand core, a look and voice that matches it, and an offer that follows naturally from it. Start this week.

Get instant access — $97

Nine assets · 6-day course · instant access

Results are not guaranteed. Your results depend on your business and your effort. This program is educational and is not business or financial advice. William Worthy, Media Minds, 2535 NE 36 Ave, Ocala, FL 34470. See our privacy policy.